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Logo Generation
Designing a logo has a special place in my heart. I love taking in a business’s personality, image, and feeling and then showcasing what I’ve learned to concept and develop a logo. Through the use of certain typefaces, colors, and shapes I can truly give a logo a...
Workplace Confidence
Sitting in a room full of experienced business professionals. Thinking to myself, I don’t deserve to be in this room. I have no clue what they are talking about. These people must think I know more than I actually do.  I was scared to say anything. Not because I was...
A Defining Day at Dinsmoor Strategies
I came across this quote from Theodore Roosevelt while doing some research about leadership. “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” How...
Don’t Take It Personally
Mitch Stelter - A Young Professional’s Story As I was stepping into my professional career… I was a complex mixture of excitement, determination, and nervousness. I wanted to impress, be taken seriously, and prove that I can be a valuable asset.  My first client role...
Digital vs Traditional Marketing
Many businesses and industries still have a practical application of traditional marketing, as it provides a certain level of comfort and familiarity. Traditional media is well-known and is able to reach a large number of people. However, many dollars are wasted by...
Character vs Skills
I hire based on character first, skills second.   Yeah. We are a digital marketing firm and we better have the skill sets to perform but character is even more important. I‘ve chosen to run a company with people that possess the character that reflects the culture I...
7 Productivity Tips: Working From Home
If you are working from a home office, we know how you feel. Working from home is great until your dog starts barking, your neighbor begins using his noisiest power tools, and then your mother-in-law stops over to drop off a casserole and makes a comment about your...
Color Psychology
Have you ever wondered why almost every fast food restaurant logo is red or yellow? The answer is because of color psychology. You may not know it but marketers and designers use psychology on a daily basis to make you elicit their desired response. Color is just one...
Generational Upbringing
  When the conversation includes a discussion about Millenials and Gen Z, it gets my attention. I’m fascinated by Generational Marketing and was introduced to research from a group called the Generational Imperative about a dozen years ago. The subject was ...
Attention Spans
Commanding Attention Spans  Seth Godin says it the best, Marketing is a contest for people’s attention. Facebook has a total of 90 million pages for small to midsize businesses. Everyone is begging for attention. How do you stand out from the rest? How do you grab and...

Logo Generation

Designing a logo has a special place in my heart. I love taking in a business’s personality, image, and feeling and then showcasing what I’ve learned to concept and develop a logo. Through the use of certain typefaces, colors, and shapes I can truly give a logo a...

read more

Workplace Confidence

Sitting in a room full of experienced business professionals. Thinking to myself, I don’t deserve to be in this room. I have no clue what they are talking about. These people must think I know more than I actually do.  I was scared to say anything. Not because I was...

read more

A Defining Day at Dinsmoor Strategies

I came across this quote from Theodore Roosevelt while doing some research about leadership. “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” How...

read more

Don’t Take It Personally

Mitch Stelter - A Young Professional’s Story As I was stepping into my professional career… I was a complex mixture of excitement, determination, and nervousness. I wanted to impress, be taken seriously, and prove that I can be a valuable asset.  My first client role...

read more

Digital vs Traditional Marketing

Many businesses and industries still have a practical application of traditional marketing, as it provides a certain level of comfort and familiarity. Traditional media is well-known and is able to reach a large number of people. However, many dollars are wasted by...

read more

Character vs Skills

I hire based on character first, skills second.   Yeah. We are a digital marketing firm and we better have the skill sets to perform but character is even more important. I‘ve chosen to run a company with people that possess the character that reflects the culture I...

read more

7 Productivity Tips: Working From Home

If you are working from a home office, we know how you feel. Working from home is great until your dog starts barking, your neighbor begins using his noisiest power tools, and then your mother-in-law stops over to drop off a casserole and makes a comment about your...

read more

Color Psychology

Have you ever wondered why almost every fast food restaurant logo is red or yellow? The answer is because of color psychology. You may not know it but marketers and designers use psychology on a daily basis to make you elicit their desired response. Color is just one...

read more

Generational Upbringing

  When the conversation includes a discussion about Millenials and Gen Z, it gets my attention. I’m fascinated by Generational Marketing and was introduced to research from a group called the Generational Imperative about a dozen years ago. The subject was ...

read more