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Color Psychology
Have you ever wondered why almost every fast food restaurant logo is red or yellow? The answer is because of color psychology. You may not know it but marketers and designers use psychology on a daily basis to make you elicit their desired response. Color is just one...
Generational Upbringing
  When the conversation includes a discussion about Millenials and Gen Z, it gets my attention. I’m fascinated by Generational Marketing and was introduced to research from a group called the Generational Imperative about a dozen years ago. The subject was ...
Attention Spans
Commanding Attention Spans  Seth Godin says it the best, Marketing is a contest for people’s attention. Facebook has a total of 90 million pages for small to midsize businesses. Everyone is begging for attention. How do you stand out from the rest? How do you grab and...
3 Easy Recipes for the Office
If your company is anything like us, you love treats but don’t want all the calories and sugar that goes with it. Enjoying a sweet treat during the workday helps give you that boost of motivation you need, but too much sugar will cause a crash. We love trying new...
Storytelling
Storytelling The world wouldn’t function without stories. Not only are stories used for entertainment, they are also a powerful method for learning. Stories have been told for thousands of years and bring about community through the stimulation of imagination and...
TikTok: The Basics
TikTok Overview TikTok is a video-based social media platform. Users create and upload videos where viewers can like, comment, stitch*, share or duet* a video. TikTok’s social media has the most user-centric algorithm. This means that everyone’s for you page* looks a...
Why your Last Marketing Experience Didn’t go as Planned
Your marketing plan can fail for many different reasons such as time, not having the right abilities, or not having the right agency. Many times companies don't necessarily possess the expertise that they believe and have a tendency to overestimate their abilities...
Get Out of the Way
Running your own business can be exciting. It’s yours. It’s something you imagined, you nurtured, and you introduced to the world.  I worked for the business I eventually bought for fifteen years and before I took the plunge, I had a mentor explain ownership thusly:...
The Importance of Language
The essence of communication is the sharing of ideas. Any form of communication revolves around an idea that one individual has and wants to share with another. A large part of that sharing of ideas is the language that is used to share it. This post isn’t about...
Digital Marketing for Higher Education
Traditional media has served a purpose for a long time but its effectiveness is dwindling. It isn’t reaching as many people as it used to. Many consumers in the student age range are defaulting to digital media more than they are to traditional media, especially as we...

Color Psychology

Have you ever wondered why almost every fast food restaurant logo is red or yellow? The answer is because of color psychology. You may not know it but marketers and designers use psychology on a daily basis to make you elicit their desired response. Color is just one...

read more

Generational Upbringing

  When the conversation includes a discussion about Millenials and Gen Z, it gets my attention. I’m fascinated by Generational Marketing and was introduced to research from a group called the Generational Imperative about a dozen years ago. The subject was ...

read more

Attention Spans

Commanding Attention Spans  Seth Godin says it the best, Marketing is a contest for people’s attention. Facebook has a total of 90 million pages for small to midsize businesses. Everyone is begging for attention. How do you stand out from the rest? How do you grab and...

read more

3 Easy Recipes for the Office

If your company is anything like us, you love treats but don’t want all the calories and sugar that goes with it. Enjoying a sweet treat during the workday helps give you that boost of motivation you need, but too much sugar will cause a crash. We love trying new...

read more

Storytelling

Storytelling The world wouldn’t function without stories. Not only are stories used for entertainment, they are also a powerful method for learning. Stories have been told for thousands of years and bring about community through the stimulation of imagination and...

read more

TikTok: The Basics

TikTok Overview TikTok is a video-based social media platform. Users create and upload videos where viewers can like, comment, stitch*, share or duet* a video. TikTok’s social media has the most user-centric algorithm. This means that everyone’s for you page* looks a...

read more

Get Out of the Way

Running your own business can be exciting. It’s yours. It’s something you imagined, you nurtured, and you introduced to the world.  I worked for the business I eventually bought for fifteen years and before I took the plunge, I had a mentor explain ownership thusly:...

read more

The Importance of Language

The essence of communication is the sharing of ideas. Any form of communication revolves around an idea that one individual has and wants to share with another. A large part of that sharing of ideas is the language that is used to share it. This post isn’t about...

read more