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Get Out of the Way
Running your own business can be exciting. It’s yours. It’s something you imagined, you nurtured, and you introduced to the world.  I worked for the business I eventually bought for fifteen years and before I took the plunge, I had a mentor explain ownership thusly:...
The Importance of Language
The essence of communication is the sharing of ideas. Any form of communication revolves around an idea that one individual has and wants to share with another. A large part of that sharing of ideas is the language that is used to share it. This post isn’t about...
Digital Marketing for Higher Education
Traditional media has served a purpose for a long time but its effectiveness is dwindling. It isn’t reaching as many people as it used to. Many consumers in the student age range are defaulting to digital media more than they are to traditional media, especially as we...
Attract Gen Z by Gen Z
Too many marketing companies say they know how to attract Generation Z, yet they don’t have a single Gen Zer on the team… At Dinsmoor Strategies we know how to attract Gen Z because we ARE Gen Z. This article will tell you why Gen Z is an important target segment and...
The 6 P’s: Create Trust and Motivate Action
Let’s face it, customers are not buying your product, they are buying the outcome of your product. If they don’t see how your product or service is going to benefit them, they are simply not going to buy it. By using the 6 P’s, you can ensure that your messaging is...
Three Ways to Optimize Your Current Digital Marketing
Look at the Message Evaluate what the message is and determine what the response has been. If the response isn’t present or satisfactory, it means the message is lacking. The message needs to have a call to action and an offer. It needs to speak to what the customer...
See Through The Forest
As a business owner, it’s hard to let go. You dreamed your company or product into existence. You created a structure to deliver your product or service to customers. You may have even put together a team to manage your workload and the ever-increasing complexities as...
Grow Your Digital Advertising Expertise: Best Free Starting Courses
Whether you are a current marketing/advertising student looking to go beyond the classroom or a small business owner who wants to take on digital advertising themselves, don’t skip out on the free resources that are available to you. This article will cover what...
Get Out of the Way

Get Out of the Way

Running your own business can be exciting. It’s yours. It’s something you imagined, you nurtured, and you introduced to the world.  I worked for the business I eventually bought for fifteen years and before I took the plunge, I had a mentor explain ownership thusly:...

The Importance of Language

The Importance of Language

The essence of communication is the sharing of ideas. Any form of communication revolves around an idea that one individual has and wants to share with another. A large part of that sharing of ideas is the language that is used to share it. This post isn’t about...

Digital Marketing for Higher Education

Digital Marketing for Higher Education

Traditional media has served a purpose for a long time but its effectiveness is dwindling. It isn’t reaching as many people as it used to. Many consumers in the student age range are defaulting to digital media more than they are to traditional media, especially as we...

Attract Gen Z by Gen Z

Attract Gen Z by Gen Z

Too many marketing companies say they know how to attract Generation Z, yet they don’t have a single Gen Zer on the team… At Dinsmoor Strategies we know how to attract Gen Z because we ARE Gen Z. This article will tell you why Gen Z is an important target segment and...

The 6 P’s: Create Trust and Motivate Action

The 6 P’s: Create Trust and Motivate Action

Let’s face it, customers are not buying your product, they are buying the outcome of your product. If they don’t see how your product or service is going to benefit them, they are simply not going to buy it. By using the 6 P’s, you can ensure that your messaging is...

Three Ways to Optimize Your Current Digital Marketing

Three Ways to Optimize Your Current Digital Marketing

Look at the Message Evaluate what the message is and determine what the response has been. If the response isn’t present or satisfactory, it means the message is lacking. The message needs to have a call to action and an offer. It needs to speak to what the customer...

See Through The Forest

See Through The Forest

As a business owner, it’s hard to let go. You dreamed your company or product into existence. You created a structure to deliver your product or service to customers. You may have even put together a team to manage your workload and the ever-increasing complexities as...