Whether you are a current marketing/advertising student looking to go beyond the classroom or a small business owner who wants to take on digital advertising themselves, don’t skip out on the free resources that are available to you. This article will cover what digital advertising is, the benefits of digital advertising, and the best places you can learn about it for free.
Digital advertising is publishing your promotional materials through online platforms. Whether it’s Facebook ads, Snapchat geofilters, or Google Ad words, this new kind of advertising is important for businesses because the world is online. Many millennials and Gen Zers don’t read a magazine, listen to the radio, or watch TV anymore. They spend their time online scrolling through Instagram, listening to music on Spotify, or watching shows on YouTube.
Facebook Blueprint offers a variety of different courses and certifications all around Facebook ads and how it can help your business. These are especially beneficial because Facebook Ads can be placed on Instagram alongside Facebook.
Google Skillshop is your one-stop shop for everything Google has to offer for businesses. This includes certifications in Google Ads, Google Analytics, Google My Business, and much more.
This is a quick course that teaches you the basics of how and when you should advertise your business on Snapchat.
LinkedIn Learning is $19.99 a month but you do get one free month. It offers many courses on how to market on LinkedIn, but it also covers many other topics as well.