Marketing for the now & the Future
The biggest advantage of digital media advertising is its ability to precisely target potential customers. By using big data available on digital media, you can create specific campaigns for specific target audiences. Digital media can even optimize for what target audience or message is performing better. This means that none of your advertising budget is used efficiently and effectively.
Digital media is now and the future and it’s where your consumers are. 81% of people said they have used Instagram to research a product/service before purchase. Facebook has 2,740 million active users. People spend 52 minutes per day on TikTok. YouTube is the second most popular website in the world. By the time you finish reading this paragraph, there were more than 2.3 million searches made on Google.
Since 2018 more money has been spent on digital advertising compared to traditional media advertising. This is because of digital marketing’s ability to reach more people at a lower cost with more precision. Watch the video below to gain a deeper insight into how digital marketing works.
Why Traditional Marketing Isn’t Enough Anymore
Traditional media is great at reaching a broad and generally older demographic. This may be what you need, however for most businesses this is not the case. Most of your advertising budget in traditional media reaches people outside your target market. Unlike digital media, it is difficult for traditional media to track analytics unless you do a special promo code.
Digital media marketing makes sure none of your advertising budget is wasted and gets your message in front of your target audience. Digital media also tracks detailed analytics such as engagements, watch time, and click links. This makes it really easy to see how your advertising is performing.
Digital Marketing FAQS
What are the benefits of digital marketing?
- Direct engagement with consumers
- Precise advertising capabilities
- More accurate and timely analytics
- Large and diverse audience
- Can directly link consumers to go to your website, call, or get directions
- AB testing of advertising campaigns
- Easily adjustable advertising campaigns
Will digital media increase my marketing budget?
Digital media advertising doesn’t have to increase your advertising budget. The beauty of digital media is that it is a lot cheaper than traditional advertising. This way you can just reallocate some of your traditional advertising dollars into digital.
How often should I update my website?
There is no specific answer to this question, but in terms of SEO, Google prefers a website that is constantly updated. Your website is the door for consumers to interact with you and your business so don’t neglect it for long periods of time. Be sure the content is relevant and current.
How many social media platforms should I be on?
The perfect answer – all of them. However, most businesses don’t have the time or money to execute well on all social media platforms. So, we recommend finding the two platforms your target audience is on the most. Then you work on dominating those two platforms before you expand onto others.
What is SEO?
Search Engine Optimization is the process of helping websites rank better on search engines like Google, Bing, and Yahoo. When a user enters a word or phrase on these search engines, the algorithms provide them with the most relevant results. If done correctly, more organic traffic will be driving to your website.
Does digital marketing really help my business?
Yes. If you don’t have a strong and relevant digital media presence you are doing a disservice to your business. A digital presence is simply expected by consumers today otherwise you are missing out on opportunities to reach consumers.