I hire based on character first, skills second.
Yeah. We are a digital marketing firm and we better have the skill sets to perform but character is even more important.
I‘ve chosen to run a company with people that possess the character that reflects the culture I want to build here. Here are some of character traits I see in my colleagues right now:
So what about skills? I’ve hired about a half dozen people with no previous marketing skills or experience. People that want to succeed will develop the skills they need. It’s a self-fulfilling prophecy, if success is a goal and they can fill a need you have, they’re internally motivated to increase their skill set.
Character traits are reflected in a person’s behavior and attitude. Behaviors are learned. Attitude determines altitude. A person with a positive attitude and modeling good behavior feeds the kind of energy and passion I want to be reflected in our work.
I’m curious about what you think now that you’ve read this article. Am I spot on? Click the link and send me an email.