Digital vs Traditional Marketing

Many businesses and industries still have a practical application of traditional marketing, as it provides a certain level of comfort and familiarity. Traditional media is well-known and is able to reach a large number of people. However, many dollars are wasted by...

TikTok: The Basics

TikTok Overview TikTok is a video-based social media platform. Users create and upload videos where viewers can like, comment, stitch*, share or duet* a video. TikTok’s social media has the most user-centric algorithm. This means that everyone’s for you page* looks a...

Digital Marketing for Higher Education

Traditional media has served a purpose for a long time but its effectiveness is dwindling. It isn’t reaching as many people as it used to. Many consumers in the student age range are defaulting to digital media more than they are to traditional media, especially as we...