Color Psychology

Have you ever wondered why almost every fast food restaurant logo is red or yellow? The answer is because of color psychology. You may not know it but marketers and designers use psychology on a daily basis to make you elicit their desired response. Color is just one...

Attention Spans

Commanding Attention Spans  Seth Godin says it the best, Marketing is a contest for people’s attention. Facebook has a total of 90 million pages for small to midsize businesses. Everyone is begging for attention. How do you stand out from the rest? How do you grab and...

Storytelling

Storytelling The world wouldn’t function without stories. Not only are stories used for entertainment, they are also a powerful method for learning. Stories have been told for thousands of years and bring about community through the stimulation of imagination and...

The Importance of Language

The essence of communication is the sharing of ideas. Any form of communication revolves around an idea that one individual has and wants to share with another. A large part of that sharing of ideas is the language that is used to share it. This post isn’t about...