Get Out of the Way

Running your own business can be exciting. It’s yours. It’s something you imagined, you nurtured, and you introduced to the world.  I worked for the business I eventually bought for fifteen years and before I took the plunge, I had a mentor explain ownership thusly:...

The Importance of Language

The essence of communication is the sharing of ideas. Any form of communication revolves around an idea that one individual has and wants to share with another. A large part of that sharing of ideas is the language that is used to share it. This post isn’t about...

Attract Gen Z by Gen Z

Too many marketing companies say they know how to attract Generation Z, yet they don’t have a single Gen Zer on the team… At Dinsmoor Strategies we know how to attract Gen Z because we ARE Gen Z. This article will tell you why Gen Z is an important target segment and...

The 6 P’s: Create Trust and Motivate Action

Let’s face it, customers are not buying your product, they are buying the outcome of your product. If they don’t see how your product or service is going to benefit them, they are simply not going to buy it. By using the 6 P’s, you can ensure that your messaging is...

See Through The Forest

As a business owner, it’s hard to let go. You dreamed your company or product into existence. You created a structure to deliver your product or service to customers. You may have even put together a team to manage your workload and the ever-increasing complexities as...