Logo Generation

Designing a logo has a special place in my heart. I love taking in a business’s personality, image, and feeling and then showcasing what I’ve learned to concept and develop a logo. Through the use of certain typefaces, colors, and shapes I can truly give a logo a...

Character vs Skills

I hire based on character first, skills second.   Yeah. We are a digital marketing firm and we better have the skill sets to perform but character is even more important. I‘ve chosen to run a company with people that possess the character that reflects the culture I...

7 Productivity Tips: Working From Home

If you are working from a home office, we know how you feel. Working from home is great until your dog starts barking, your neighbor begins using his noisiest power tools, and then your mother-in-law stops over to drop off a casserole and makes a comment about your...

Get Out of the Way

Running your own business can be exciting. It’s yours. It’s something you imagined, you nurtured, and you introduced to the world.  I worked for the business I eventually bought for fifteen years and before I took the plunge, I had a mentor explain ownership thusly:...

Attract Gen Z by Gen Z

Too many marketing companies say they know how to attract Generation Z, yet they don’t have a single Gen Zer on the team… At Dinsmoor Strategies we know how to attract Gen Z because we ARE Gen Z. This article will tell you why Gen Z is an important target segment and...