Color Psychology

Have you ever wondered why almost every fast food restaurant logo is red or yellow? The answer is because of color psychology. You may not know it but marketers and designers use psychology on a daily basis to make you elicit their desired response. Color is just one...

TikTok: The Basics

TikTok Overview TikTok is a video-based social media platform. Users create and upload videos where viewers can like, comment, stitch*, share or duet* a video. TikTok’s social media has the most user-centric algorithm. This means that everyone’s for you page* looks a...

Attract Gen Z by Gen Z

Too many marketing companies say they know how to attract Generation Z, yet they don’t have a single Gen Zer on the team… At Dinsmoor Strategies we know how to attract Gen Z because we ARE Gen Z. This article will tell you why Gen Z is an important target segment and...