by Brad Dinsmoor | Sep 17, 2021 | Uncategorized
I came across this quote from Theodore Roosevelt while doing some research about leadership. “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” How...
by Brad Dinsmoor | Aug 27, 2021 | Digital Marketing
Many businesses and industries still have a practical application of traditional marketing, as it provides a certain level of comfort and familiarity. Traditional media is well-known and is able to reach a large number of people. However, many dollars are wasted by...
by Brad Dinsmoor | Aug 24, 2021 | Business
I hire based on character first, skills second. Yeah. We are a digital marketing firm and we better have the skill sets to perform but character is even more important. I‘ve chosen to run a company with people that possess the character that reflects the culture I...
by Brad Dinsmoor | Jul 21, 2021 | Uncategorized
When the conversation includes a discussion about Millenials and Gen Z, it gets my attention. I’m fascinated by Generational Marketing and was introduced to research from a group called the Generational Imperative about a dozen years ago. The subject was ...
by Brad Dinsmoor | Jun 14, 2021 | Business
Your marketing plan can fail for many different reasons such as time, not having the right abilities, or not having the right agency. Many times companies don’t necessarily possess the expertise that they believe and have a tendency to overestimate their...
