A Defining Day at Dinsmoor Strategies

I came across this quote from Theodore Roosevelt while doing some research about leadership. “The best executive is the one who has sense enough to pick good men to do what he wants done, and self-restraint enough to keep from meddling with them while they do it.” How...

Digital vs Traditional Marketing

Many businesses and industries still have a practical application of traditional marketing, as it provides a certain level of comfort and familiarity. Traditional media is well-known and is able to reach a large number of people. However, many dollars are wasted by...

Character vs Skills

I hire based on character first, skills second.   Yeah. We are a digital marketing firm and we better have the skill sets to perform but character is even more important. I‘ve chosen to run a company with people that possess the character that reflects the culture I...

Generational Upbringing

  When the conversation includes a discussion about Millenials and Gen Z, it gets my attention. I’m fascinated by Generational Marketing and was introduced to research from a group called the Generational Imperative about a dozen years ago. The subject was ...